WHAT WOULD YOU DO

if you could change public opinion on a national level?

I help emerging voices level the playing field typically dominated by large wealthy companies. ​I'm a one woman PR powerhouse who can do more in fifteen minutes than bulky PR firms typically do in fifteen days.  If you have a startup, niche brand, or special cause working hard to do the right thing, I want to talk with you.
Win hearts and minds with influential stories and savvy media strategy

SPECIALTIES

"Jennifer’s work was instrumental in taking our independent theme park to the next level with record-breaking attendance and significant press attention. Her  enthusiasm and understanding of park promotion got our stories into markets that were previously unavailable."
- Brad Lofland, Assistant General Manager
SkyPark at Santa's Village

A Message for This Moment: PR Amid the Storm

The crisis on every corner.

I have some bad news for anyone trying to do the right thing; it's rough out there. News outlets are under fire. Creative people are being priced out while burning out and giving into the ease of letting AI do what humans do best. Modern marketing has become an extractive, predatory race to the bottom. And for those willing to burn the world down, the bar has never been lower to get mentioned in the news.

​It's nearly impossible to plan and launch a traditional PR story amid the chaotic global news cycles.
Show me someone consistently creating and doing the right thing and inspiring others to do the same, and I'll show you a reason to face the day. This is where the magic is. These are the kinds of people I like to work with!

This is no time to give up.

​There's an intention behind my brand of PR.

I look for conscious, intentional clients who are working toward a better collective future, who are trying build connection, and heal our world. It sounds esoteric, but I mean it when I say I don't want to promote another product or story that solely exists to make money for shareholders with no outside value or repayment of the cost of production.

I know how powerful PR is for a good story. A good story, told to the right audience, has the power to focus and inspire the public, and that is what I hope to do.

If you're in the thick of it, you're not alone.

For the emotionally conscious out there, engaged in creative works, community building, and working to build a good future, I see you. I see how far you've come, and I wish you success, community, and joy. I hope our paths cross some day soon.

Custom Theme Songs

Not many PR professionals are also steeped in the music creation process and also avid theme-park enthusiasts. So if you need a branded theme song for your park, event, brand, or show, you've come to the right place!
Go behind the scenes with my latest song for Happy Hollow Park and Zoo, Perfect Day.

About Jacobson Communication
Jacobson Communication specializes in public relations and creative services for growing niche brands, including startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.

A Word About Generative AI in Regards to
​Comms and Creativity

One of the values I bring to my clients is my ability to grasp the "big picture" and align it with the public's current moods, thought patterns, and needs. I believe my specific brain, my heart, my experience, and my personal methodology are what separates me from those who rely on what generative AI feeds them.

​I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. ​To all my fellow comms and creatives out there; stay human!

​You can learn more about my thoughts on generative AI here:

Land Acknowledgement

​​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
​
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org

Personal Statement

​It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
​Copyright 2025 Jacobson Communication